No more content debates, no more ambiguity. Get your team and stakeholders on the same page by easily referencing audience feedback to justify and validate strategies.
The content advisory board
Create a go-to panel of verified prospects or buyers who provide ongoing feedback on your content. Revisit your advisory board to refine content pieces efficiently, without having to waste time and money sourcing new participants.
A new kind of data
Quantitative data only tells you what already happened. Winware helps you understand why different content pieces fail or succeed. These qualitative insights are the key to consistently creating content that drives business.
Human insights, AI speed
Winware’s AI integration instantly summarizes real buyer feedback—with quotes—and gives you tailored content strategies and suggested tweaks. It will even create ready-to-use assets for your unique target audience.
Participants into prospects
Two birds, one stone: Re-purpose test participants into qualified leads through targeted follow-up campaigns, gaining you insights and revenue-generating relationships.
“I love it! I haven’t seen a product that makes it this easy to capture qualified leads and content feedback at scale. Those two value props combined are powerful..”
Kelsey Aina
Principal Head of Startup Growth
"Winware is a game-changer for lead generation. The conversion rate on my content doubled and the feedback I received was invaluable. I couldn't live without Winware."
Jeff Stillman
Founder, CEO at OneUp Growth
"Marketing teams need better ways to generate leads off content. Winware solves that problem with a clear ROI."
Sean Ellis
Author, Hacking Growth
“We got immediate results from our first campaign with Winware at a dramatically lower CPL.”