Deliver better results from your content marketing
Winware quickly tests any marketing material with a Content Advisory Board of your actual buyers to transform content performance before you publish.
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Introducing Your Content Advisory Board
The Guessing Game
Deadlines are relentless, and marketers are forced to rely on gut feelings, with no assurance that content will drive results.
- Rushing content creation without knowing why
- Guessing what will resonate
- Wasting time on ineffective campaigns
- Struggling to prioritize content efforts
Get fast feedback from LinkedIn-verified target audiences to validate your content ideas and materials before they’re live.
- Validated content strategies and priorities
- Audience-approved content pieces and campaigns
- Content that drives business results
- Efficient and effective content processes
Transform Content Performance
Less talk, more content
No more content debates, no more ambiguity. Get your team and stakeholders on the same page by easily referencing audience feedback to justify and validate strategies.
The content advisory board
Create a go-to panel of verified prospects or buyers who provide ongoing feedback on your content. Revisit your advisory board to refine content pieces efficiently, without having to waste time and money sourcing new participants.
A new kind of data
Quantitative data only tells you what already happened. Winware helps you understand why different content pieces fail or succeed. These qualitative insights are the key to consistently creating content that drives business.
Human insights, AI speed
Winware’s AI integration instantly summarizes real buyer feedback—with quotes—and gives you tailored content strategies and suggested tweaks. It will even create ready-to-use assets for your unique target audience.
Participants into prospects
Two birds, one stone: Re-purpose test participants into qualified leads through targeted follow-up campaigns, gaining you insights and revenue-generating relationships.
How Winware Works
1. Upload any piece of content or marketing asset
- Web pages
- Product videos
- Podcasts
- Webinars
- Blogs
- One-pagers
- Pitch decks
- Competitors’ content
2. Build your content advisory board
- Use internal stakeholders, existing customers, or let Winware source prospects for you
- All Winware sourced participants are LinkedIn-authenticated
- Easy access to participants’ LinkedIn profiles
3. Run your test
- Test templates for all content types
- Easy survey creation
- AI-powered participant response analysis to ensure actionable feedback
4. Transform customer feedback into content that performs
- 48-hour testing turnaround
- ChatGPT integration for automatic feedback summaries with participants’ quotes
- Tailored editing recommendations and new content ideas based on voice of customer
- Automatic, AI-powered content creation based on feedback
What People Are Saying
“I love it! I haven’t seen a product that makes it this easy to capture qualified leads and content feedback at scale. Those two value props combined are powerful..”
"Winware is a game-changer for lead generation. The conversion rate on my content doubled and the feedback I received was invaluable. I couldn't live without Winware."
"Marketing teams need better ways to generate leads off content. Winware solves that problem with a clear ROI."
“We got immediate results from our first campaign with Winware at a dramatically lower CPL.”
Test. Learn.
Get more Leads!
More Quality Leads
Actionable Feedback