Better Content = Better Leads.

Winware helps you deliver better results from your paid or organic campaigns.
  • Voice of Prospect feedback: Winware captures feedback on your content from real buyers in your target audience — From top of funnel (ad creative, blog or social posts) to your landing pages or videos.
  • AI Chatbot trained by your research: Winware creates a private and confidential instance of your favorite AI Chatbot (ChatGPT, etc.) that is trained by your research. The more that you test, the smarter it gets on what lands with your buyer.
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Why successful marketers love Winware:

Winware helped us improve our homepage conversion rate by 54% within 2 months.

Read case study here.

Amber Britton
Head of Go To Market @ Doppler.com

“I love it! I haven’t seen a product that makes it this easy to capture qualified leads and content feedback at scale. Those two value props combined are powerful..”

Kelsey Aina
Principal Head of Startup Growth

"Winware is a game-changer for lead generation. The conversion rate on my content doubled and the feedback I received was invaluable. I couldn't live without Winware."

Jeff Stillman
Founder, CEO at OneUp Growth

"Marketing teams need better ways to generate leads off content. Winware solves that problem with a clear ROI."

Sean Ellis
Author, Hacking Growth

“We got immediate results from our first campaign with Winware at a dramatically lower CPL.”

Shawn Cantor
Co-Founder & COO at Certemy

Stop guessing...just ask your prospects!

The Guessing Game

Deadlines are relentless, and marketers are forced to rely on gut feelings, with no assurance that content will drive results.
  • Rushing content creation without knowing why
  • Guessing what will resonate
  • Wasting time on ineffective campaigns
  • Struggling to prioritize content efforts
Talk to an expert

Trusted by great companies including:

How Winware Works

1. Upload any piece of content or marketing asset

  • Web pages
  • Ad Creative
  • Social posts / Blog posts
  • Product videos
  • One-pagers
  • Webinar landing pages
  • Competitors’ content
  • Audit all of your content

2. We find your Target Buyer Persona(s)

  • Winware will source LinkedIn-authenticated participants who match your target audience(s). Target 48-72 hour turnaround.
  • Transparency matters! We share all participant's LinkedIn profiles. Transparency with participants’ LinkedIn profiles ensures that you only get feedback from your target persona(s).
  • You can also source test participants from an existing customer or prospect list that you already have.

3. Get voice of prospect feedback on your content

  • Uncover your prospect's objections or concerns.
  • Learn what each ICP values the most and let them explain why in their own words.
  • Real insights...not generic responses. Guaranteed or we will replace the participant.
  • Test templates for all content types makes creating a test fast and easy.

4. Personalized AI Chatbot trained on your research

  • Winware uses your customer research to train your favorite AI Chatbot (ChatGPT, etc.) on what works with your buyer so that you can more efficiently create more engaging content.
  • Every feedback test that you run, Winware gets smarter about your prospects' preferences and objections.
  • New copy recommendations based on prior prospect feedback
  • Automatic, AI-powered new content topics based on feedback
  • New content generation based on prospect comments: LinkedIn posts, Blogs, Email sequences, Ad copy, etc.

5. Pre-written prompts to create new content quickly

  • Once Winware is trained on your customer's feedback, you can use our pre-created content prompts to quickly create new content
  • No more guessing...leveraging your prior research allows our GPT to provide content topics and draft copy that aligns to your prospects will find interesting.
  • Also get feedback on your drafts or ideas.
Try it free

Test. Learn.
Get more Leads!

More Quality Leads
Actionable Feedback
New Content Ideas