Improve paid or organic campaign performance — better creative, better landing pages, better results.

  • Real Buyer Insights: Gain direct feedback on your campaign assets from your target audience. Learn what lands before you launch.
  • Make Your AI Models Smarter: Train your favorite AI (ChatGPT, Claude, etc.) on voice of customer research. Get smarter every time you test.
Learn how it works

Successful marketers love Winware:

Winware helped us improve our homepage conversion rate by 54% within 2 months.

Read case study here.

Amber Britton
Head of Go To Market @ Doppler.com

“I love it! I haven’t seen a product that makes it this easy to capture qualified leads and content feedback at scale. Those two value props combined are powerful..”

Kelsey Aina
Principal Head of Startup Growth

"Winware is a game-changer for lead generation. The conversion rate on my content doubled and the feedback I received was invaluable. I couldn't live without Winware."

Jeff Stillman
Founder, CEO at OneUp Growth

"Marketing teams need better ways to generate leads off content. Winware solves that problem with a clear ROI."

Sean Ellis
Author, Hacking Growth

“We got immediate results from our first campaign with Winware at a dramatically lower CPL.”

Shawn Cantor
Co-Founder & COO at Certemy

Stop guessing ... ask your prospects.

The Guessing Game

Demand for results is relentless. And every marketer is trying to better understand what drives performance.
  • Does the message resonate?
  • Will the creative land with the target persona?
  • Will this landing page convert?
  • Why did my last campaign not perform?
Talk to an expert

Trusted by great companies including:

How Winware Works

1. Upload any marketing asset

  • Landing pages
  • Email copy / sequence
  • Ad Creative
  • One-pagers
  • Video assets
  • Social posts
  • Webinar content
  • Case studies
  • Competitors’ content

2. We find your Target Buyer Persona(s)

  • Winware will source LinkedIn-authenticated participants who match your target audience(s). Target 48-72 hour turnaround.
  • Transparency matters! We share all participant's LinkedIn profiles. Transparency with participants’ LinkedIn profiles ensures that you only get feedback from your target persona(s).
  • You can also source test participants from an existing customer or prospect list that you already have.

3. Get voice of prospect feedback on your content

  • Uncover your prospect's objections or concerns.
  • Learn what each ICP values the most and let them explain why in their own words.
  • Real insights...not generic responses. Guaranteed or we will replace the participant.
  • Test templates for all content types makes creating a test fast and easy.

4. Your favorite AI Chatbot trained on your research

  • Winware uses your customer research to train your favorite AI Chatbot (ChatGPT, etc.) on what works with your buyer so that you can more efficiently create more engaging content.
  • Every feedback test that you run, Winware gets smarter about your prospects' preferences and objections.
  • New copy recommendations based on prior prospect feedback
  • Automatic, AI-powered new content topics based on feedback
  • New content generation based on prospect comments: LinkedIn posts, Blogs, Email sequences, Ad copy, etc.

5. Pre-written prompts to create new content quickly

  • Once Winware is trained on your customer's feedback, you can use our pre-created content prompts to quickly create new content
  • No more guessing...leveraging your prior research allows our GPT to provide content topics and draft copy that aligns to your prospects will find interesting.
  • Also get feedback on your drafts or ideas.
Try it free

Test. Learn.
Get more Leads!

More Quality Leads
Actionable Feedback
New Content Ideas