Your buyers know the real reason that you lost. Do you?

Winware turns your customers and ideal buyers into an always-on advisory board - so that you can validate messaging and learn from lost sales opportunities.  
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Get more leads with Message Testing

Validate product and campaign messaging with feedback from validated members of your buyer audience.
Close more deals with Sales Win-Loss Analysis

Winware will interview your sales wins and losses to uncover their decision process and learn the REAL reason that you win or lose a deal.
Train AI on the Voice of Your Buyers

Winware layers your buyer's research on top of GPT-style chat — so that you can instantly generate messaging, ideas and new content grounded in real buyer input.

Trusted by great companies including

Real buyer feedback drives
business results
:

Winware helped us improve our conversion rate by 54% within 2 months.

Read case study here.
Amber Britton
Head of Go To Market @ Doppler.com

“I love it! I haven’t seen a product that makes it this easy to capture qualified leads and content feedback at scale. Those two value props combined are powerful..”

Kelsey Aina
Principal Head of Startup Growth

"Winware is a game-changer for lead generation. The conversion rate on my content doubled and the feedback I received was invaluable. I couldn't live without Winware."

Jeff Stillman
Founder, CEO at OneUp Growth

"Marketing teams need better ways to generate leads off content. Winware solves that problem with a clear ROI."

Sean Ellis
Author, Hacking Growth

“We got immediate results from our first campaign with Winware at a dramatically lower CPL.”

Shawn Cantor
Co-Founder & COO at Certemy

How Winware helps you Win more deals:

1.

Messaging that lands = More leads

Capture feedback on your marketing content from your ideal buyer.
Tell us your ideal customer profile (company size, job title, industry, and more). We’ll source vetted participants that match. Everyone’s verified, opt-in, and ready to give high-signal feedback. You can also test on your own customers.
Use cases: Test any content - landing pages, videos, blogs, social posts, ad creative, pdf one pager.

2.

Sales win-loss analysis to uncover the REAL reasons.

Live interviews: Winware can conduct live interviews with your customers who purchased or prospects who didn't. All recordings will be shared and responses added to Winware's platform.
AI-driven surveys (shown in animation): Winware's AI researcher asks follow-up questions in real time based on each response, so that you get specific, actionable insight that goes far beyond yes/no answers or multiple choice.

3.

Turn Feedback into a better AI:

Winware layers feedback from your unique advisory board on top of an AI chat, so you can instantly generate messaging, refine strategy, and guide product decisions based on what your market actually said.
It’s like giving your AI a memory — trained on the voice of your real audience.